Bingo... that was muchly the case prior to Let's Encrypt's introduction. They single handily changed prevailing practices outside of big tech.
replyThat's a bit of an exaggeration. Domain-validated certificates already existed, and were fairly commonplace, before Let's Encrypt. What was different about LE was that their certificates were free.
replyMost independent site owners couldn't obtain an EV certificate even if they wanted to - the process effectively requires that the applicant be a business.
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