For a homing pigeon, this would be literal, driving further and further each time you release them.
For an agent that you train to walk, this would be flat surface to past some line, then introduce speed reward, then non-flat surfaces, then obstacles, then curves, etc [1].
[1] "AI Warehouse" channel is all about training AI for light gaming tasks: https://www.youtube.com/watch?v=L_4BPjLBF4E