It might have been successful if it weren't a Mass Effect. Or maybe not, who knows.
Some of that is interestingly handled in the Andromeda novels and there were hints that even some of the cancelled DLC was going to reintroduce some of those elements, but EA diverted the DLC teams to Anthem instead.
This squares with Joker being a fan-favourite character in the main trilogy
I genuinely only remember Ryder and PeeBee by name.
That said, the rumor is the in development Mass Effect 5 had found a story way to bridge the gap between the two and make it seem a lot less like a hard reset and find a way to continue past the ME3 endings.
Of course we likely will never get to hear the ME5 story the way it was scrapped along with the studio in this announcement.
This is a great summary of the entire issue with the game.
I really tried to like it but it didn't inspire any enthusiasm. I didn't really care for the plot, the stakes seemed so low compared to the previous title and none of the races/planets really scratched that explore itch.