I think for B2C products to have moat you need some type of network like social media apps. Or can you think of any other examples of B2C software products that have a strong moat?
Moats become known ex-post not ex-ante. shake my head its getting boring! Every other post seems to be a moats and most of you haven't got a faintest clue of what a durable competitive advantage is and how it actually gets created.