If you're on IG, it's pretty obvious how they're getting more ad revenue. They're serving up more ads through stories/reels and the ads have become less conspicuous over time. e.g. you're watching a story and only a few seconds into the story does the ad overlay appear whereas before you can tell it's an ad from the beginning.
replyTheir users are ad execs and data brokers
replyHell didn’t they stop even reporting DAU’s?
replythey now do something called, Meta Family daily active people, similar thing but aggregate of all Meta stuff. very sus imho.
replyWeWork made their weird adjusted revenue number and everyone lost their minds. Facebook makes up KPI’s that fly in the face of decades of industry standard and we’re just supposed to accept it lol
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