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>Just weeks prior to E3, EA notified BioWare that their desired name for the game, Beyond, would be too difficult to trademark.

They dumped the coolest name ever because of the legal department. Sad!

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>Internally, the project was codenamed "Dylan" by BioWare, in reference to Bob Dylan in hopes that it would be a name that would be spoken about years later.

lol wut. Is this like an SEO thing?

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No, this is more like a The Secret thing.
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The frostbite engine seem to be the tip of the iceberg.

Core issue was lack of clear leadership from what I read on Wikipedia.

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Iirc it was a stupid C-suite decision to use Frostbyte across EA studios. It never made much technical sense and DICE lacked the bandwidth and capital to support so many teams and usecases.
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Yes after the success of frostbite around Bad Company 2 and Battlefield 3 or so, EA decided it should be used in everything. Not unlike the mistake Capcom is making with REngine right now, if the performance woes of Monster Hunter Wilds and Dragons Dogma 2 are anything to go by.

Pretty sure there was even a Need for Speed game on Frostbite which was... huh.

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A long video on the subject from one of its project leads (Mark Darrah): https://www.youtube.com/watch?v=7Y65eoBVF0Y&t=10s
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