Edgerunners saved CP2077 the way the Pokemon anime built the franchise in the US: it took a game that could be quite esoteric in its appeal and sold everybody on the world and the stories that could be told in it. Oh, and built a richer and more focused musical identity.

I always wonder why other games get this aspect of the marketing so wrong. Controversial take, but I think if they'd had a handful of cinematics out before release (and they hadn't gone with the atrocious sales model), Concord might have had a fighting chance. There was a lot wrong with that game, but its biggest failure was that no one loved it enough to defend it when the hatedom descended. Compare to, say, Marathon: it still may fail, in the end, but it's hung on for as long as it has because, in part, it genuinely charmed; it made an earnest attempt to get people to people to buy into the qualia of the vision of its world.