I had some hilarious experiences by telling people that they did well, now make the same thing again but make it better. I was quite surprised they put up with it many itterations and even more surprised that each round (with few exceptons) was actually better.

It’s when people confuse User Experience Design, which is a systemic and architectural discipline, with UI Art, which is an aesthetic discipline. If you have someone who is professionally the latter doing the former job, you get things people think look good but don’t work well.

This isn’t even to knock either: UI artists are essential to making a UI understandable and enjoyable. But people think the skill sets are the same, and they aren’t.

Disclaimer: am a UX Designer.

> Alan Kay (of Smalltalk fame)

Alan Kay (of Alan Kay fame)