OK fine, it's about deterrence. Explain why are trying 100x more vigorously to deter the category 'advertising-based infractions' (which the majority of the 'victims' still don't even know happened, let alone experience any pain and suffering from) than 'negligently giving people cancer and killing them'?

This is about emotion and resentment about social media. I get it. I hate social media too. But it's absurd to levy such a fine for petty data misuse - especially considering this is just going to pad state coffers. The state wasn't harmed here! If you take the position that New Mexicans will never be the same again, then that $11,737 per New Mexico resident should go to the residents. All of it. Write them checks.