SMS are an American thing. Only credit card companies are using them and they are American.
So a bank shutting down a website right now and the "forcing" some Google/Apple "verification" makes a lot of sense in that context.
You can also vote with your wallet regarding banking. Put your deposits in another bank.
Edit: exiling not exhaling
Nor should those 1,000 people get to try to use the government to tell the other trillion what product they should have to buy.