For a standalone air filter which is pushing the filtered air into the same room its drawing from, we can assume reasonably good mixing of the intake and exhaust air. Thus to be equivalent to a HEPA-filter it only needs 1/3rd more airflow... Which really isn't much.
This doesn't follow for a a fancier setup where you're taking dirty air and blowing it into a cleanroom or something... but that's not how we're typically using household air filters.