Yeah, the retail prices of filters is all over the place because of the popularity of razor/blade model of pricing. I'm not talking about that, I'm talking about the BOM itself -- this device is using 4x the filter media of comparable filters, which would typically have one filter that size.

HEPA media itself is a commodity and aftermarket filters (and the BOM cost to the OEM) tend to level out at whatever rate is minimally profitable per area of filter media.

The upfront cost of this device is high for what you get, because you're mostly buying filter media. The device itself is not much of a polished product. I'm sure it works fine but I wouldn't want one in my living room.