Another trick could be to increase hype. Original author could've done that, for example because they always planned to burn 1k USD in BTC on this for whatever reason.
And then there's the trick to hope others follow, after which he, ehh, magically takes the money. That's a bit akin to ICO scams.
Can I prove any of the above theories? No. But the author cannot prove their motives are sincere either.
≈ $2,018.29 USD
Now
i picked the wrong profession
Made my tax audit rather painful.... "I posted a joke on the internet about binary numbers not being worth anything and someone gave me $10k of bitcoin that I'm now declaring - is it income for the work of writing the joke, or a gift? The sender likely didn't know who I was, and was likely overseas but I cannot prove who they were or which country they were in".