There was nothing the business leaders could have done to prevent the effect of basically an unlimited supply of video entertainment being added to the market.
Before video this happened to text. Look at for example how NYT has shored itself up vs the many failed news outlets. Premium brand.
Most businesses in (professional) journalism failed and many jobs were lost.
Most business in (professional) video media production failed and many jobs were (or will continue to be) lost.
Supply greatly increases relative to demand, prices go down, only highest volume sellers can remain.