Selling at a loss is far from unusual: Uber did it to capture a market, farmers do it to recoup at least some of their investment rather than losing all of it.
I would be curious to know whether you'd make more profit from the same kWh of electricity mining bitcoin versus serving inference. I know they use different hardware, but since the "inference is profitable" discussion ignores the purchase price of the GPU, let's pretend you could have opted to buy an ASIC instead.