I think not-a-keyboard is probably the better use case. A modular plug and play, configurable keypad would be pretty useful for sim enthusiasts or various workstation uses. You could solve the "picking up" problem by putting the modules on a baseplate.

These are great points, however, who said anything about buying a 100% keyboard in this style, or buying anything at all? I didn’t see a sales page, so it’s likely not intended as an off-the-shelf product.