I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device (the edge facing the viewer is the far side from the camera). Bit of trickery for sure though.
from this page: https://www.apple.com/ipad-mini/specs/
I’d suspect the same. From that angle, the camera bump is on the opposite edge; when I hold my iPad Air in the same position, the camera bump is also just about hidden.
That being said, I’d also suspect that Apple chose that angle deliberately.
A minimal camera bump means they've advanced the technology to make it small, but no camera bump makes it look like they're using a cheaper camera?
this is directly side-on. they've def removed the camera bump. In the initial animation at the top where the hand grabs it too. the bump is very clear in shots later!
wait... could they have hidden it under the hand? and why does that person's thumb seem extra long?! the more I look at this the less I understand it.
The video keeps triggering my sense of seeing CGI, but the hiding effect on display can absolutely be accomplished in camera.
In reality the back was curved, and they took pictures from an angle that only showed off the edge of the screen and not how far back it curved
You only see the thickness at the back from an angle where you can't actually use the computer (and for many people, that whole angle is going to be against the wall). This is the good kind of design - making something appear beautiful without compromising the core function.
I'm distinctly less convinced about ever-thinner mobile devices that I immediately have to slap a case on...