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You can choose to not upgrade, or forego Apple TV altogether.

I say this as an Apple shareholder.

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> You can choose to not upgrade, or forego Apple TV altogether.

Sure, and I can also complain about the pricing being unreasonable — which I also say an an Apple shareholder.

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Root-cause analysis suggests blaming the monopolists hogging all the silicon fab.
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I have two televisions - living room TV with an AppleTV and bedroom TV with some Roku device. I'm going to buy the new AppleTV and put it in the living room, then move that AppleTV to the bedroom, then recycle the Roku (finally, I hate that thing).

It should be less expensive but I rely on it (cancelled cable TV and just have streaming now) and so I'm just happy they are still working on it.

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Depending on what you subscribe to, streaming services are now as expensive (if not more) than cable was if you got premium channels. I hear also Disney will add ads to all tiers as well.
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I'm sure we're spending more money, but the AppleTV just works so much better than any cable box I've ever had.
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The key is to subscribe to Jellyfin, but even THAT is getting expensive if you buy drives.
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