looking at azure - the traditional .net shops will insist on mssql instead of cosmosdb - when cosmosdb might fit their needs.
so many things wrong in the m$ ecosystem that could be fixed with m$ showing a little bit of care and deploying knowledgable engineers or resources to empower their customers.
However, I know many which have switched MSSQL to Postgres/MySQL happily. Azure supports those well.
Azure using SRE here.