Imagine if someone said "this food won't really taste better to you when you first eat it, but after 6 months you'll find other food tastes worse". To me, this would not be a selling point.
And I would disagree that only the story matters. If that were the case, people wouldn't go to the theater (a trend that has started happening in the last 15 years as people have been able to rig their living rooms to give an experience that is nearly theater quality, especially when considering cost and convenience. When we had 20" TVs, they were no substitute for going to the movies.
Either way, a larger screen is not the same improvement as higher resolution. And more importantly, the reason people may not go to the movies when they have a home theater system is partly due to justifying the cost of the theater system.
With food also you could be incrementally getting better and better food and when you then try v1 it would taste bad.
It seems that we might also be noticing slight degradation more than slight improvement in general? No idea if that's true.
I've often had new phones that are 'faster' but I barely notice the fastness until I go back to my old phone and realise that my finger-memory needs adapting because things take just a bit longer to load.
I'd assume it's similar for screen refresh rates.
When I got the phones, I did not notice any benefit related to screen refresh. I also did not notice any detriment when I went back to my 13 mini after two weeks on a 120 Hz screen.
But if it was as GP said, and it's only something you notice when you go back to a "lesser" screen, then that would not be a selling point in my book.