IIRC Unladen Swallow was, despite the extreme hype, nothing more than the internship project of a couple of students. It died because their internship was over.
Otherwise you're right, though. Lots of CPython alternatives suffer from lack of upstream interest - the Python language designers don't seem very interested in anything other than CPython. In particular, they appear to only consider CPython when adding features to the language. Two examples:
- Requiring `dict`s to be ordered because that's how they work in CPython, without considering how they work in other implementations
- Adding pattern matching syntax that's suitable for CPython's PEG parser, even though it's not LL(1) so can't be parsed by, say, MicroPython