Would be interesting to see if we could segment third-party from TV-embedded (see quote), but the metrics from the article seem to reflect actual consumer usage, as most consumers just use what comes in the TV they buy nowadays.
> This reflects a consolidated approach and eliminates yet another device in the home, and it’s catching on, as just 34% consider streaming media players as their primary viewing device. Meanwhile, 56% said the same for smart TVs.
https://www.cepro.com/news/roku-amazon-lead-streaming-media-...
https://developer.roku.com/dev/docs/media
So if you are saying Roku has 43% of the market, I would consider that as support for my point that AV1 is not that widely supported.
That's still a sliver of the market, but the more royalty-free* codecs we use, the better.
0: https://developer.amazon.com/docs/device-specs/device-specif...
*: https://arstechnica.com/gadgets/2026/03/av1s-open-royalty-fr...
This is so wrong..
> From Jellyfin blog: https://jellywatch.app/blog/jellyfin-nvidia-shield-tv-setup-...
>> The NVIDIA Shield TV (Pro and Tube) is widely considered the best Android TV streaming device for self-hosted media servers in 2026. While the Apple TV 4K wins on UI polish and the Onn 4K Pro wins on price, the Shield wins on something most other devices can't match: lossless audio bitstream passthrough. TrueHD, TrueHD Atmos, DTS-HD MA, DTS:X - the Shield passes them all to your AV receiver untouched.
>> Combined with hardware decode for H.264, H.265, VP9, and AV1, plus an 8-year-old Tegra X1+ chip that still gets driver updates, the Shield is a genuine "set it and forget it" Jellyfin client.
Nvidia shield is a device that simply works and passes the audio untouched to my sound receiver and I enjoy it __everyday__.
EDIT: <trying to fix formatting>
I remember the Shield going from fantastic to a horrible mess software wise over the span of a single Android generation (maybe 2019 or 2020), constant ARC weirdness, etc.
But no new models since 2019.
Maybe a device from 2019 is a bad data point
I'm posting from a machine without AV1 acceleration. I disabled AV1 in Firefox's about:config and Youtube falls back to VP9.
Mainstream support doesn't have to be forced.
A lot less than half of devices are broken when playing YouTube, I assure you.
If they stopped forcing it, it would still be the best choice most of the time. It doesn't "have to be" forced to be a major choice. The forcing changes the exact percentage but not the overall picture.