Yes, this. I mean, if you're writing a novel meant to be read, maybe not. But if you're just trying to communicate 3 ideas, write them out in a way I can quickly tell if it's worth reading more.

There are few things (relatively speaking, I mean online activities, etc) more annoying than seeing a click-baity headline, and then having to read 17 paragraphs to actually get to the point that I realize I already knew and understood it, and it's just slop padding.