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As someone doing a lot of DVD transcoding at the time, I remember being excited for Quick Sync on my new Sandy Bridge build - only to find that, while fast, it had absolutely _horrendous_ quality. I revisited it on my previous main Plex server build, which I think was a Haswell, and it was still unusable for transcoding compared to x264.

It took Nvidia until the encoder they bundled into 20xx series cards and Intel until the 6th or 7th generation of Quick Sync, but their hardware encoders are _finally_ at a point you can get decent quality at reasonable bitrates. Even so, x264 (and x265!) beat the pants off of them if one can spare the time and electricity; they're still that far ahead.

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Today I learned about Intel Quick Sync. Thanks. I retired from video compression in 2011, so I've been out of the loop for a long time.

https://en.wikipedia.org/wiki/Intel_Quick_Sync_Video

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