I don't really understand why they would turn this into a company. I become suspicious of products that raise a lot of VC money, implying that they expect a unicorn-ish valuation, where I don't see them being able to justify their valuation via obvious monetization techniques (e.g. selling a classic license for a GUI app where you get updates for some period of time, usually a year, and then you get to keep the software, but no longer get updates, just in case people forgot how things worked before subscriptions).
That usually implies something like selling cloud subscriptions, vendor lock-in, or selling data. I'm happy to be wrong, but it's just an extremely common pattern. And as an aside, I know there's an impulse to monetize everything, but I think we should probably fight that impulse.