Really far.

The crux of Jevon's paradox is that you’re lowering the cost of revenue below the sale price.

If I can generate $10 a sale then I’ll do no sales if it costs me $11 . If gas drops from $4 to $2 then I’ll do as many sales as I can as $9 is less than $10.

I mean, right now, supposedly, we don't have enough energy to run as many AI data centers as everyone wants to build, and so big tech is getting into the power plant business to scale up: they'd love it if you stopped using energy they want to buy!