Consumers hate subscriptions. Businesses love subscriptions. They love paying to make their problems become someone else's problems, so they can fokus on running their actual business.
If building own workflow was cheap, I doubt SaaS would even take off. Businesses used to build on top of Drupal, Django, Rails, Magento and everything else like that. But those frameworks also become complex as they try to fit everyone's need.
LLMs cut that. You build what you want, perhaps on top of a lean framework. This "someone else taking responsibility" is how SaaS marketing won, but in this era, maintaining a small software should not be an issue. SaaS is complex because it has to serve needs of many. It has different requirements. A custom automation does not.