It is not to serve high quality and timely data to make good decisions, is to avoid hiring a specific role, lol. So bad.
As much as I'd love to claim victory, we are not there yet :)
The job of management is to help manage that. Typically, the desire to experiment is constrained to lab environments and so on. Experimenting on your actual users carries a lot of risks - to product stability, customer relations, market perception, etc.