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> Ubuntu also invests a lot into their desktop experience

Unfortunately that's been dwindling. Canonical seems to be focused on servers and virtualised instances. The desktop experience is stagnant.

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Or, maybe, good name? They fight the good fight, even if they're not winning.
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Good from an open source perspective, for sure (though they have stopped fighting the good fight as much for practicality), but for a lot of Linux users (namely: companies), that good fight is of no real consequence, unfortunately.
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