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Does it actually hurt resale value? Anything with style won't be universally loved, but will make something more attractive and valuable to some. It certainly hasn't stopped fashion and design in other products. Is the solution for "This won't be to everyone's tastes" to make everything into something that nobody actually likes?
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This is the crux. Houses used to be built to be lived in, so ornamentation added value. Now they are commodities to be traded and sold, and variation makes a portfolio harder to manage/less uniform.
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I wish people would stop calling it millennial grey. It's Gen-X grey. Kim K and Kanye were the ones who built the logical conclusion in their contrast-less white casa; millennials are born maximalists who pair tech accoutrements with actual wood grain because their fondest memory is of being sat in front of a PS1 and a CRT housed in a stained oak cabinet in their childhood den, wires, manuals, remotes, and jewel cases hither and thither.
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Yeah I've noticed that millennials are often maximalists, years and years of ghastly 'landlord white' paint jobs contributed to that as well I think.

I'm currently renting but looking to buy in my area, I'm sure I'll find the chemical stripping of horrible white gloss paint and the painting over of 'minimal' white walls with a riot of colour outright cathartic. The house I'm renting would look so good if someone took the time to undo all the bodge jobs and cheap decoration choices I think. The lovely hardwood doors have proper brass hinges for example but it's all covered up with decades' worth of horrid white paint. Half the houses round here probably have gorgeous hardwood floors under crappy laminate or lino, and almost all have nice fireplaces I'd love to reinstate and use with a wood burner.

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re commerical buildings today, absolutely. Most developments, especially retail ones have the goal of being wrapped up in a commerical real estate portfolio. That might be a REIT or held by a private investor. Their goal is to collect buildings with the widest marketability for retail. They are not generally curating locations with intent. Though some owners specialize in that in high density tourist or luxury retail spaces.

To be fair, this isn't entirely new. The American West was strewn with cheap wooden structures that all looked alike with big fake fonts with hand painted signs. Those mostly rotted so they're uncommon in our lexicon outside of movies.

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