I'm currently renting but looking to buy in my area, I'm sure I'll find the chemical stripping of horrible white gloss paint and the painting over of 'minimal' white walls with a riot of colour outright cathartic. The house I'm renting would look so good if someone took the time to undo all the bodge jobs and cheap decoration choices I think. The lovely hardwood doors have proper brass hinges for example but it's all covered up with decades' worth of horrid white paint. Half the houses round here probably have gorgeous hardwood floors under crappy laminate or lino, and almost all have nice fireplaces I'd love to reinstate and use with a wood burner.
To be fair, this isn't entirely new. The American West was strewn with cheap wooden structures that all looked alike with big fake fonts with hand painted signs. Those mostly rotted so they're uncommon in our lexicon outside of movies.