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Only if you are filling the tapes. For the average person bluray is much cheaper since they don't have much data.
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if you have less data you buy older generation tapes, LTO-5 is 1.5 TB uncompressed and should be in price sweet spot right now.
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Maybe. For the average person here though they will already have and want a blu-ray drive for "reasons", and so using it for backup is very cheap. LTO-5 might be cheap, but they still need to buy a drive that they won't use for anything else.

If you are a business of course tape is cheap. Even then, a few usb harddrives are cheap as well and much faster.

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