https://beomniscient.com/blog/the-9-best-llm-seo-agencies-fo...
Just wait for “$1000/mo for a 10% chance your product is mentioned in the AI summary for an auto parts search”.
Google's search is increasingly AI driven (as it should be, i do not want to click on reddit links and waste my time skimming through the 1000 comment threads), asking Google to maintain a non-AI search engine is like asking Tesla to come up with an ICE engine car right now. It is not happening.
Google Search I would expect will increasingly become more like Gemini and less like traditional search. Schools could certainly go to DuckDuckGo or other search engines that are free. (Google has shown that it does not care if they do as it sees it as a dying business.)