As someone who has made many interstate trips through Australia's farmland, I can say that over the decades there's definitely been a drop in windshield splatter. It's unsurprising that pesticide deployed at scale reduces bug populations. Even herbicides which aren't intended as insecticides have limited product advantage to being bug-safe (apart from pollinated crops... and even then). Some aren't even human-safe. An extreme example is paraquat, that while being a herbicide, is irreversibly deadly to humans^ when consumed even in tiny amounts.

^ Obligatory Chubbyemu: https://www.youtube.com/watch?v=0VtUGoGZtI8

I would lean towards the urbanization of the land as well. I rarely get bugs on my car in the city, but as soon as I head out to the country at night my car is covered. I had to stop at a gas station back in May not for gas but just to squeegee the windscreen so I could see again.