Give SJ the option to turn off DNSSEC and their website will stay broken. Give people a "someone might be tampering with your connection" popup and they would start caring.
There are also other issues with DNSSEC that need working out, but I still believe it does much more good than it does bad. Leaving everything in the background with an easy-to-disable setting makes it next to useless.
Full ACK. As a part of this, DNSsec validation needs to be as close to the client app as possible and reasonable; definitely never off-host. (Caches can do additional validation, but that makes the error reporting complicated.)
corollary: the AD bit should never be relied on on anything actually on the network. Maybe on localhost, but even there it's questionable in UX results.