Apple ][ (+, e) were DIY/hacker-friendly. The //c more closed and first Mac moreso. The ][ product line more Woz and Mac was more Jobs. During those machines prime era it was clear that those with the hacker/DIY itch better served on the early IBM PC clone and MS-DOS machines. Apple lost a lot of nerds for a period and wasnt really til OS X it seems that they wanted us back.

Since when could you build a Mac at home ?