There's also a big market for luxury SUVs. But you could buy a nice BMW SUV for nearly half the price. So it was really just competing with higher end SUVs.
Which is why I believe it was mostly a price issue, not that there isn't a market for such a hybrid (half SUV / pretend truck) concept.
Also, the RAM's transmission overheated on gentle slopes.
The slate looks great (more cargo weight capacity than our full sized RAM ICE truck; half the price, much lower fuel costs, much more convenient to own).
If their second model is 250 class, we'd probably buy it. The Lightning can only tow 10,000lbs, so it's not great at hauling rock, etc -- it can do it, but only ~2.5 tons per load when you add in the weight of the trailer. This means we have to keep paying $100's to delivery services.
It'd be nice if that hypothetical 250 slate seated 5-6 people too. That'd let it be a backup kid hauler, like the lightning is. The lightning has more bells and whistles, but the aesthetics of the slate are much better, and I like the idea of just buying an aftermarket radio that does not integrate in with the power train.
Of course, if we didn't need a truck, we'd get a Rivian R1S/T. They're great for camping, etc, and what most people want when they buy a pickup truck as a family car.