I don't see what you could do about "people browse the site but don't check out." I'm sure that is normal for any website regardless.
replyIn this case, wouldn’t you see a lot of abandoned carts coming from the reverse proxy sessions?
replyI don't know the scale of cart-abandonment for a website like Jimmy John's, but it has got to be large enough that a few dozen more wouldn't be _too_ surprising.
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