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Most landlords arent big corporate in the USA either especially in areas where the housing crisis is the worst.

I think this narrative is just meant to distract people from questioning the necessity of the landlord class, they want people angry at a faceless corporate boogieman instead of local landlords (for obvious reasons)

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Rental prices are set at the edge, so you only need to own a fraction of the market to drive rent increases. Corporate landlords absolutely do this.
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Services like RealPage provide information that allows the small landlord to act like corporate overlords, praise be American corporatism.
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How about an app that collectively bargains rents algorithmically? Call it RedPage lol.
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That's basically a listing search page that allows you to sort by price.

What else do you expect "collective bargaining" to do in a market where every tenant has a different landlord? Your landlord isn't going to care if the tenants of 10,000 other landlords threaten to move out. They only care if you threaten to move out, and then to credibly do that what you need is to show them the unit you could move into which is asking for less.

The real problem is that you need the unit you can threaten to move into to first exist, rather than its construction being inhibited by zoning etc.

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Collective bargaining your landlord can't ignore is you and your neighbors all withholding your rent payments until your leases are renegotiated.
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There is such a thing as a Tenant Union, and in fact they are currently spreading across the country as renters turn to collective bargaining. It works!
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That doesn’t work you all get sued and hit with a judgment to pay late fees
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We have something similar in Spain, except instead of "comparable rentals in the area" there is a index (called IRAV (Índice de Referencia de los Alquileres)) maintained by the government each year, which limits how much rents can be increased. My landlord just reference that each year, it's easy for me to check if it's right, then that's it. For the areas where supply is limited ("áreas tensionadas"), as some areas like Barcelona is geographically limited to expansion, there is a total limit as well, independent of the IRAV.

Of course, if there are improvements in the rental, you can go beyond the index as the property been "improved", but it's really handy to know each year that it's limited and the exact amount. For 2026 it's locked to 2.14% for example, for everyone.

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