Hot payloads for the next few years are network connectivity and compute, two verticals SpaceX has chosen to compete in, which are major sources of revenue. Aside from saving room for strategic relationships with the US government, they can easily utilize all available capacity themselves.
Eventually, anti-trust law and/or another competent launch provider might break that monopoly. But Elon's buddy Don will control the Justice Dept. for a couple more years. And even for the competent, ramping up launch is slow.
Internet satellites... that does look like a monopoly, or at least effectively one.
This could be seen as either straightforward corruption or a gamble on the Starship platform for future Mars exploration.
There are very sound economic reasons why rockets for Moon exploration like Saturn-V were built the way they were. Saturn-V was around $35-40B in today's money for 13 rockets and 6 landings (excluding lander, crew costs). It took 5.5 years from greenlight to first successful orbital flight (which was also its first flight). Starship will likely meet this target of 6 landings after about 20 years of development, $25B R&D (excluding crew/lander contracts), and possibly about $5B in launch costs. Asymptotic costs will of course be much lower, but launch costs do not dominate space exploration costs. The platform might be capable of Mars missions one day - but it's not clear how far out that goal is.