Secondly if he's willing to lie to his wife and family he's obviously willing to lie to anyone for much less. It tells you something about the character of a person, how can anyone trust a cheater?
But it’s usually don’t ask don’t tell, not explicit lying.
To give a specific example, I’m currently traveling in Vietnam, and an entire floor of my allegedly “5-star” hotel (the most expensive in the city) is reserved for prostitution. This is a smaller city with almost no foreign tourists. The rest of the hotel operates as normal, with a fancy breakfast served everyday 6-9am.