> > "Payment rail" is a very long established term og art.

> Yes, by all means, use the existing terms internally, but when you launch things, remember you work in somewhat of a bubble, and figure out names that make sense to people.

This is to be used by people in the same bubble, and it does make sense, it's about as descriptive as it could be.

99% of people aren't going to need to touch this. This is underlying infrastructure for banks to build on top of. Most people don't know what a clearing house is or what Payments Canada is or that most of their money passes through them, but they are still perfectly capable of understanding what direct deposit does - which relies on Payments Canada's clearing house.

This isn't aimed at 99% of people. This is an interbank tool.

Agreed! I was thinking, "That's funny, I thought Canada's rail company was called ViaRail".

The name threw me off as well. This is what happens when you don’t have a good marketing team.