Why not? If we use labour as a comparison. The majority of businesses by definition do not hire the most incredibly intelligent and most competent workers and they are still competing in their niches and earning an income. Why wouldn't that be the case with choosing an open model vs fable 8.0?

I think that ultimately depends on how many providers remain in the endgame of this. If it's only one or two companies, I don't think it'll be very fun when it's time to negotiate your token pricing contract every few years.