OpenAI says they're seeing 20% of Google's search volume. [1]

This is a huge deal. The last time any search engine competed with Google it was Yahoo Search, which maxed out at about 40% of Google's search volume around 2006.

Ever since, nobody has even hit double digits. Bing tried and failed, despite getting all of Yahoo's traffic (which was in the single digits by then).

[1] https://www.forbes.com/sites/gabrielalinzainescu/2026/11/05/...