Agreed. I live in NZ where the rule of thumb is to keep a PLB on your person at all times and time from pulling the PLB to having a SAR helicopter overhead can be as low as two hours (it can be significantly longer depending on weather).

Most people I know who spend significant time outdoors here have one and keep it on our person whenever we're on something more intense than a well marked day hike. This is true of everybody I know from those of us who do 2-3 night backpacking trips between marked campsites to backcountry skiing to mountaineering. It's one of the first things that is advised to tourists here is to borrow one from a gear shop or visitor centre before going into the backcountry.

Here at least it is viewed as common sense safety on the same level as carrying layers and water.

You’re the exception, not the rule when it comes to camping.