Edit: to be clear they spent lets say 50,000 dollars to make something that is worth 0 dollars (or negative). If there is money to be made with AI it's in serving and the ideas of the users, but the biggest users will get ripped off by smaller, and so a race to the bottom.
What I am saying is that AI makes it easier for the rich to brute-force their way into something they don't really know, while the poor who knows what they are doing is slower than the brute-force, wasteful method of the rich.
This makes the rich, richer. And the poor, poorer. Therefore it reinforces inequalities.