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I think the strategy is specifically not going for customers who want it for those things. It's meant for farms and work sites not commuting or running errands
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It's RHD. I suspect they are testing the waters before they build a proper LHD model targeting the broader US consumer market.
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Limiter delete will likely be readily available in the aftermarket.
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Toyota doesn't seem to be aiming for your business just yet. From their press release:

> As an intentionally low-volume, niche vehicle, the KEI-01 will initially be offered through a fleet-focused pilot program to help the company learn how it can best serve U.S. customers and use cases.

https://pressroom.toyota.com/toyota-says-okei-to-america-int...

I do hope they're able to build on this, and maybe offer left-hand-drive and a more reasonable top speed eventually.

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I doubt Toyota will ever produce a small, inexpensive pickup that you would actually feel comfortable driving on a freeway. It would cut into its Tacoma and Tundra sales, which have a good profit margin. At least, not without some other manufacturer taking market share with such a vehicle.
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AFAICT, This truck will not be able to pass either the Federal Motor Vehicle Safety Standards (FMVSS) or the EPA/CARB emissions standards for high speed vehicles. The new Colorado rules for Kei vehicles does not remove those requirements because it relies on the existing exemptions available for 25+ year old vehicles.

IOW, it needs to keep the 25mph speed limiter to qualify as a low speed vehicle, even in Colorado.

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EPA/CARB effectively sets a minimum size for trucks. Rather than having a small light truck that can do the job, you get a Ford F250 hauling a single bale of hay.

But rolling back or adding exemptions for small trucks is political suicide despite the clear environmental benefits.

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This isn’t really true. See: Ford Maverick.

CARB only nudges manufacturers, but the market’s own purchase preferences are doing the big push.

Perhaps the biggest nudge is that gasoline is undertaxed. Consumers will never see a reason to stop driving a 18-25mpg truck when gas being less than $5 a gallon is considered a “high” price. The gas tax hasn’t kept up with inflation.

I don’t love the ford F-150 for being a monster truck, but consider this: with the right configuration it sears 6 adults comfortably, plus having a bed for cargo. Families legitimately replace minivans and other family vehicles with it, plus it can tow and haul being the body on frame truck that it is.

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This vehicle gets 37mpg. For a vehicle with this footprint, CARB requires 63 mpg for the 2026 standard and 121 for the 2032 standard.
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The fact that this tiny engine couldn't meet emissions standards is bonkers. But that's the law as written right now.
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Where I live the Ford F-250 is not used for falling a single bit of anything other than air. They are in pristine shape and look like they've never been outside the city limits nor off City roads
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My favorite example of this is the big lifted pickups innnnnnnching over slightly bumpy railroad crossings.
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Good point.
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