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People already were going to great lengths to find airline ticket deals. If there was ever an edge in buying tickets as soon as they were available, that would already be heavily exploited by now. By the way, I'm fairly certain it's the opposite. Airline tickets are not typically a good deal when they are first made available.
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What's the counterpart of gender balance in this analogy?
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Maybe a balance of loyal customers (to keep them loyal) and first time customers (to hopefully fill the pipeline of future loyalties).
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What? Are you under the impression that loyal customers don't want to fly with too many disloyal customers around them, and vice-versa?
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