C’mon, there is a whole industry for finding optimal layovers, point transfers via partners, best times to book and so on. Simple case “I need a flight from XYZ to XXX on 12/32” (where you don’t really have options to choose from) is not the one people are using complex machinery for.
Saying this as someone who spent multiple weeks (pre-AI era) trying to arrange stays and flights in a most optimal manner. Now I don’t fly anywhere but I can see why someone would want to offload the whole dance to a smart machine.
If airlines don’t want that, they should end their loyalty programs shams, which are currently designed to be unusable without said optimizations/reward hacking hoops, as points devalue fast.
Instead we’ll end up with AI agents that don’t actually find the most optimal anything because any hotel or airline who blocks bots and/or doesn’t have an access agreements with AI providers for data access won’t be in the “database.”
The when something goes wrong we are all alone, we’re sending our bot to talk to another bot, rather than a travel agent (human) handling everything when travel issues arise.
Doorman fallacy strikes again.
The two niches of travel agents that have a future are full service event coordination (group bookings, charter, etc., combined with ground transportation), and complex RTW type bookings ("We're going to fly to Germany, stay two nights, take a train to X, stay a night, fly domestically across Italy, then hop on a river cruise, and fly home from Croatia").
For simpler things, there's just no need and many are their own worst enemy.
I took my family to Maui for 11 nights, spending most of that in a resort, then a night in Hana before heading back and home.
The two agents we spoke to that specialized in Maui vacations quoted us a price through them that was $4,000 more than the hotel wanted for the same room direct, and $7,000 more than through Priceline. Both presented itineraries that were in fairly direct contradiction with some requests we made ("we'd like to do x, y, and z, but each with at least a day between them" - one wanted to book them on three consecutive days "so then you could relax"), etc. And both got fairly pissy when we said didn't feel they were giving us something aligned with what we wanted, nor communicating any reason for doing so. "Good luck booking with Priceline, the hotel is going to give you the worst room they can". While I know that there's maybe some stigma with that, ended up being the opposite, "And you're staying with us for ... oh, eleven nights, lets make sure it's the best room we can give you".
I think that the AI travel industry will basically end up not giving you the best options compared to manual simply because steering you one direction or another is so valuable. I.e., AI will sell “sponsored listings” and your AI will book you at those places because you don’t care.
Or the travel providers who don’t want to pay AI firms money will not be booking options, like how Southwest Airlines wasn’t in Google for so long.
The nice part about travel agents is how they’re humans so they have brains and can work around any situation like that. That’s also why booking manually can beat AI.
If you’re traveling to have leisure or exploration, having a prediction engine choose the same probabilistic winner each time is going to end up being a negative aspect. You’ll say “I want a great trip to NYC” and you’ll end up going to Times Square like everyone else because the AI knows that most people go there.
And of course, yes, there are good travel agents and as I described circumstances where they are a useful resource.
But in a world of aggregators and other things, many travel agents are just middle men.
Blaming AI for “destroying another middle class profession” ignores years of decline bringing us here. Might it be the final nail in the coffin? Maybe. But AI can’t really wear the guilt on the demise.
In am not getting why this would be the name of such claim
maybe I am not elite and rich or infirm enough - but I do not get why I would pay extra for doorman or similar servants.
What a terrible take.
Just remember that LLMs as a technology are a prediction engine. If you don’t give it very specific inputs, it will just coalesce to a probabilistic outcome.
Soon your travel plans will be just another purple gradient website: https://prg.sh/ramblings/Why-Your-AI-Keeps-Building-the-Same...
AI is the technology that is going to fast forward our society into Wall-E.