Yes, but consumers have been dealing with the other side of this for decades. A wall of phone trees, auto-mailers, and now AI agents answering the phone or calling you outright. It's ridiculous that we need to put up with theirs and can't use our own.

Users have been locked down for decades on platforms with their dark UI patterns and rules. I welcome the user agent revolution in shopping, and put an end to the information asymmetry. We need to use AI to optimize our choices. Who can browse down to page 40 for the one honest product under all the ad crap.

The AI provlems right now are that 1. investors expect your have the AI boost, 2. competitors already use it, and cloning anything is easy now 3. customers use agentic shopping. This thread is about no 3, but a company that does nothing AI still finds itself dealing with all of them. It's a new world.

> AI agents are a real problem for a lot of interactions that previously assumed humans were making the decisions.

Perhaps Delta might have considered this when they introduced AI-driven price optimization ("what is the absolute highest we think this human will bear for this flight?"), not "Oh, we only ever assumed we'd be the ones to use AI for optimization purposes!".