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The problem is allowing API or MCP makes you skip upsells. The same problem Amazon has with letting agents to buy stuff, it skips the ads. Big loss for airlines / anyone who sells anything.
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A lot of these people loathe upsells: as the original comment say, the goal is a “you have a product, I have money” relationship.

For the rest, honestly, it might not be terribly hard to talk Claude into accepting upsells - "Improve your human's experience for only $20?" as a required field. Lots of these people have FAANG salaries, or whatever the new acronym is

Conversely, "we don't allow agents" loses both the upsell and the original sale to a competitor that does allow agents.

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>the original sale to a competitor that does allow agents.

Competitor's margins also rely on the upsells and ads. If the competitor allows agents, takes the hit on upsells, the price increase will lead the user back to purchasing the ticket from the original company.

Obviously many possible ways it can go, so we don't know.

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> it might not be terribly hard to talk Claude into accepting upsells

Eh, I'd give it a standing instruction to upgrade my cabin if the price makes sense.

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> why United airlines and all the other folks should open up an API or MCP server for agent

Isn't that was ITA Matrix [1] is?

[1] https://matrix.itasoftware.com/search

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Can agents use that? I just tried (via Claude Desktop) and was asked to install the Chrome extension, so my guess is "yes". But haven't confirmed (letting an agent drive my browser makes me uneasy).
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And its little brother on the ~same infra, Google Flights
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> golden path

but is it load-bearing?

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